If you’ve tried to pin down the revenue of Pure Home & Living, you’ve probably run into three different figures in five minutes—and none of them felt authoritative. That’s the reality with privately held retail brands: numbers float around, but the verified data sits in official filings. Knowing the actual revenue isn’t trivia. It changes how you negotiate credit terms, size up a partnership, or benchmark a job offer. I’ve helped suppliers and analysts do this for Indian retail companies, and the trick is getting the right legal entity and the right line in the audited statements. You’ll see how to get a reliable figure, avoid common traps like mistaking GMV for revenue, and sanity-check the number against store footprint and average ticket sizes. No fluff—just a practical path to the answer and the context to use it confidently.
Quick Answer
Pure Home & Living is a privately held Indian home décor retailer, so the exact revenue isn’t published in press materials. The authoritative figure is in its audited financial statements filed with India’s Ministry of Corporate Affairs under “Pure Home And Living Private Limited.” Download the latest FY statements (e.g., FY 2022–23) and read the “Revenue from Operations” line—this is the official revenue.
Why This Matters
Revenue isn’t just a number; it’s a proxy for scale, stability, and how risky it is to do business with a brand. If you’re a supplier deciding whether to extend a ₹50–₹75 lakh credit line, a company doing ₹150 crore versus ₹30 crore in annual revenue has very different cash flow tolerance and purchasing cadence. For job seekers, revenue tells you whether store expansion is realistic and whether performance bonuses are plausible. A chain adding three stores per quarter needs steady top-line growth to fund inventory and fit-outs.
Consider practical scenarios: a marketplace partner might estimate monthly GMV at ₹2–₹3 crore across platforms, but if consignment sales are excluded from reported revenue, those figures won’t match the audited top line. Or a landlord negotiating a lease might tie rent escalation to sales performance; understanding whether the brand’s revenue is trending +12% year-over-year or flat will change that conversation. Using the right metric—“Revenue from Operations” from audited filings—keeps everyone honest.
Step-by-Step Guide
Step 1: Identify the correct legal entity
Pure Home & Living is a consumer-facing brand; the financials are filed under the registered company name. In India, that’s typically “Pure Home And Living Private Limited.” Variants matter—adding or missing “Private Limited” or “&” can send you to the wrong company. Verify with details like CIN (Corporate Identification Number), registered address, and directors’ names if available. You might find is the revenue of pure home and living kit helpful.
- Match the brand to the legal entity on the MCA portal.
- Confirm state of incorporation and registered office to avoid lookalikes.
- Note any parent or group company relationships that could affect consolidation.
Step 2: Pull the latest audited financial statements
On the MCA system, download the most recent filings: Balance Sheet, Statement of Profit & Loss, and Notes. India’s fiscal year runs April 1 to March 31, so look for forms labeled FY 2022–23 or FY 2023–24. Audited statements are your source of truth, not marketing decks or news bites.
- Open the Statement of Profit & Loss.
- Find the line “Revenue from Operations” (this excludes “Other Income”).
- Check if the figures are standalone or consolidated. Use consolidated if available.
Step 3: Read revenue correctly (and avoid common traps)
Retail companies often have “Other Income” (interest, rental income, gains) that should not be counted as sales. Under Ind AS 115, revenue recognition for discounts, returns, and loyalty programs is specific—notes may explain adjustments.
- Use “Revenue from Operations” only.
- Ignore “Other Income” for revenue comparisons.
- If there’s a note on returns or loyalty points, factor it into year-over-year comparisons.
Step 4: Triangulate with operational data
Sanity-check the number. If Pure Home & Living operates, say, 18–25 stores, typical home décor AOV (average order value) ranges around ₹1,800–₹3,500, with monthly store sales of ₹60–₹90 lakh for mid-performing outlets. That implies ₹10.8–₹27 crore per month across 20 stores, or ₹130–₹320 crore annually, depending on footfall and seasonality. You might find is the revenue of pure home and living tool helpful.
- Estimate using store count × monthly sales per store.
- Include online sales if the brand is active on marketplaces.
- Seasonality: Q3 (festive period) can be 1.4–1.7× a typical month.
Step 5: Check year-over-year trends and context
Revenue without context is misleading. Read the Management Discussion, auditor notes, and any disclosure on store openings/closures.
- Growth: +10–15% YoY in stable retail conditions is typical; large swings suggest network changes or accounting adjustments.
- Watch for related-party transactions with group companies (sourcing, distribution) that shift revenues.
- If there was a one-off event (pandemic closures, store rationalization), compare multi-year data (3–5 years) rather than one period.
Step 6: Convert currency and communicate clearly
If you need USD figures, use the average fiscal year exchange rate (e.g., FY 2022–23 average ~₹79–82/USD). Report as: “Revenue from Operations: ₹X crore (FY 2022–23), approximately $Y million.” Be explicit whether figures are standalone or consolidated and whether they are audited. You might find is the revenue of pure home and living equipment helpful.
- Document the source: “MCA audited financial statements.”
- Specify fiscal year ending March 31.
- Note any adjustments or exclusions you made for clarity.
Expert Insights
Professionals focus on the right definitions. The biggest misconception is using GMV (gross merchandise value) from marketplaces or POS dashboards as “revenue.” Audited revenue excludes consignment sales and nets out returns/discounts per Ind AS 115. Another trap: adding “Other Income” to make the top line look bigger—don’t do that if you’re assessing sales strength.
Pro tip: read the notes on revenue recognition and loyalty programs; breakage estimates (unused points) can shift recognized revenue in retail. Also check if the company capitalizes certain store fit-out costs—heavy capitalization with slow depreciation can make EBITDA look healthier than cash reality. For home décor retailers, inventory turns of 2.5–3.5x per year are common; if revenue is flat but inventory grows 25–30%, expect cash to be tight.
When sanity-checking: mid-scale Indian home décor chains often land in 8–12% store-level EBITDA in steady periods. If reported revenue suggests an unrealistically high EBITDA given rent and staffing norms, look for related-party rent concessions or one-off credits. Always prioritize consolidated audited figures and multi-year trends over single-year snapshots.
Quick Checklist
- Confirm the exact legal entity name: “Pure Home And Living Private Limited.”
- Download the latest audited P&L and Balance Sheet from the MCA portal.
- Use the “Revenue from Operations” line; exclude “Other Income.”
- Verify if the statements are standalone or consolidated and use consolidated if available.
- Sanity-check revenue against store count, AOV, and seasonality.
- Read notes on Ind AS 115 for returns, discounts, and loyalty programs.
- Convert INR to USD using fiscal-year average exchange rates if needed.
- Document fiscal year (ending March 31) and source for internal consistency.
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Frequently Asked Questions
What’s the exact revenue of Pure Home & Living?
For a verified figure, refer to the audited Statement of Profit & Loss filed with India’s MCA under “Pure Home And Living Private Limited.” Find the “Revenue from Operations” line for the latest fiscal year (e.g., FY 2022–23). Public estimates without filings can be misleading, so use the audited number for decisions.
Why do different websites list different revenue numbers?
Many sites mix GMV, unaudited estimates, or include “Other Income.” Others may be outdated or refer to different fiscal years. Only the audited MCA filings will align with accounting standards and define revenue consistently, which is why they’re the authoritative source.
How do I estimate revenue if I can’t access filings?
Triangulate: count stores, estimate monthly sales per store (₹60–₹90 lakh for mid-tier home décor), add online sales if relevant, and adjust for festive peaks. This yields a range, not a precise figure. Use it cautiously for ballpark planning, not legal or credit decisions.
Does “turnover” mean the same as “revenue” in Indian filings?
In common usage, yes, but in audited statements you should rely on “Revenue from Operations.” It excludes “Other Income” and follows Ind AS. If notes mention turnover, ensure it maps to the revenue definition used in the P&L to avoid inflating the number.
Are online marketplace sales counted in revenue?
If Pure Home & Living is the seller of record and recognizes sales per Ind AS 115, those sales are in “Revenue from Operations.” Consignment models or third-party sellers carrying the brand will not show up as the company’s revenue; they belong to the seller of record.
How current are MCA financials, and which year should I use?
MCA filings are annual and typically posted several months after fiscal year-end (March 31). Use the latest audited year available and, for trend analysis, compare at least two prior years to account for seasonality and one-off events.
Is it okay to include “Other Income” when reporting revenue to stakeholders?
For clarity and comparability, no. Report “Revenue from Operations” as the company’s sales. You can disclose “Other Income” separately if relevant, but mixing them distorts how the market views scale and sales performance.
Conclusion
You can get a trustworthy revenue figure for Pure Home & Living by going straight to the source: the audited MCA filings and the “Revenue from Operations” line. Everything else—GMV estimates, marketplace dashboards, or marketing claims—should be treated as context, not fact. If filings aren’t immediately available, build a cautious estimate using store count, AOV, and seasonality, then validate against multi-year trends. Take the next step: find the correct entity, pull the latest statements, and document the number clearly so your decisions rest on solid ground.
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